Pharmaca expands its business – acquires a solution for organizing pharmaceutical Detailing Activities and Educational Events for healthcare professionals
Pharmaca Health Intelligence Ltd has acquired Mediaattori Ltd’s PODIUM Connect® and PODIUM Visits businesses in Finland. The acquired businesses have transferred to Pharmaca as of December 1st, 2024.
With this acquisition, Pharmaca strengthens its extensive service offering for healthcare, and pharmaceutical industry, including pharmaceutical information, business intelligence, and learning services.
PODIUM Connect® is a platform service developed for managing pharmaceutical detailing activities and educational events. The solution is widely used in private and public healthcare, as well as in the pharmaceutical sector in Finland. PODIUM Visits helps healthcare organizations manage visits to critical hospital premises such as operating rooms.
“With this acquisition, we expand our offering and strengthen our position as a reliable channel between pharmaceutical companies and the healthcare sector. PODIUM Connect® reinforces our growth strategy, and we hope to make this service available in other countries as well” says Pharmaca’s CEO Ouli Uimonen.
“Pharmaca’s extensive knowledge and resources brought together with PODIUM’s existing capabilities will create new opportunities to deliver exceptional value to existing and new customers,” says Mediaattori’s CEO Elina Puska, who will be transitioning to the role of Business Unit Director of PODIUM Services at Pharmaca.
For more information, please contact:
Elina Puska
Director of PODIUM Services
Pharmaca Health Intelligence Ltd
elina.puska@podium.fi
Ouli Uimonen
CEO
Pharmaca Health Intelligence Ltd
ouli.uimonen@pharmaca.fi
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