Pharmaca at the Nordic RWE & AI Conference
Pharmaca will participate in the 6th Nordic RWE and AI Conference, held on January 27–28, 2026. The conference brings together researchers, authorities, and healthcare experts to discuss how real-world data (RWD) and artificial intelligence (AI) can support the development of pharmaceutical products, decision making, and value-based healthcare that meets patients’ needs.
The event will take place at the University of Helsinki. The program covers topics such as the role of registry studies in evaluating pharmaceutical products, the opportunities offered by Finnish registry and biobank data, the use of patient experience as part of evidence of effectiveness and AI applications in the early detection and treatment of dementia.
The conference offers valuable perspectives on how healthcare and society can utilize registry data to support decision making and value-based healthcare. Today, the use of registries and AI is a trend in data-driven management.
At the conference, Pharmaca’s Senior Consultant Hanna Heloterä will give a presentation “The Journey from Care to Evidence: Tackling Registry Hurdles.”
Specialized in Real World Evidence (RWE) research, Heloterä emphasizes that this is about a lot more than just simply using data in patient care:
“Insights from registry studies can be used, for example, to support companies in resource allocation, to meet authorities’ requirements in reimbursement processes, and to aid clinical decision making. I believe that more efficient use of registries also promotes value-based healthcare, which is now particularly relevant given the significant budgetary concerns of the wellbeing services counties,” says Heloterä.
The program brings together experts, and it provides an opportunity to delve into present themes and network in an inspiring atmosphere. Pharmaca is supporting the conference because it provides fresh insights into current development of RWE across the Nordic countries.
The event is organized in collaboration with several industry stakeholders and the City of Helsinki, ensuring a diverse program and networking opportunities for participants.
Attending the conference is free of charge, but seats are limited. Pre-registration is required.